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Ever wondered why you just can’t get a song out of your head??

The term earworms or catchy tunes refers to those songs which you hear a few times and then just can't get out of your head. Now, earworms mbt Rapid Languages uses this phenomenon to put the essential words and phrases you need not just on the tip of your tongue, but it transports them deeply into your long-term memory, ready for instant recall.

Rhythm and words i.e. song and verse have always been a very powerful memory aid, and this is supported by recent scientific research. The advertising industry knows only too well how powerful music can be in getting the message across with brainwashing-like jingles and soundbites.

The idea is as simple as it is old. Before the age of writing, ancient historical events were recorded in verse and song form for easy memorisation. In his book 'Songlines', Bruce Chatwin describes how the Australian Aborigines were able to navigate their way across hundreds of miles of desert to their ancestral hunting grounds without maps. And how? The extensive lyrics of their traditional songs were exact descriptions of the routes.

Developed by language teaching experts and used over many years in the classroom.

Earworms mbt® has shown phenomenal success. In difficult tests pupils using this technique regularly get average marks of over 90% compared to less than 50% with conventional book based learning. Simply by listening to the rhythmic repetition of these specially composed melodies a few times the sound patterns become indelibly burned into your auditory cortex.  Not only will you have successfully learned the phrase, but will also have the correct accent ringing in your ears!

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The approach can be summarised in a few words: language learning success depends on the student seeing a positive result and having a positive emotional response within the first few hours of learning. The “Wow, I can do it!” and “I can really learn with this method!“ and “words just stick in my brain”* reactions are crucial in motivational terms. These reactions indicate that the student's mindset towards learning the language has been influenced in a positive way, creating fertile ground for the planting of new knowledge.

Earworms adopts the 'so called' The lexical approach. In essence, this means it looks at the language in terms of whole meaningful chunks, which are broken down into their component bite-sized parts, practised thoroughly and then reconstructed. Learners not only learn complete immediately useful phrases, they also intuitively learn something about the structure (the grammar) of the language.



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