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The earworms flipped Classroom

The Earworms Musical Brain Trainer – a language learning method ‘made in heaven’ for UK scholars

Dear colleagues

In recent years there have been a lot of advances in language learning techniques, supported by the findings of neurological science and linguistic pedagogy.

With the Earworms MBT we have bundled a lot of these findings into a powerful edutainment language learning system, which is unique in the language learning world. It is unique in its concept, and unique in its teaching power.

Since starting the project with a small UK-based team of dedicated linguists and musicians in 2005, Earworms has gradually grown in popularity to become the No1 distance language learning platform on iTunes USA.

You know the 'earworms effect'? Catchy music and lyrics that you just can't get out of your head? Well, utilising the power of music, the Earworms Musical Brain Trainer puts the words of a foreign language into your head in a cleverly structured way!

We see our 'musical learning method' as tailor made for UK scholars, who generally ‘love’ listening to music. The mnemonic effect of learning to rhythm, combined with our lexical deconstruction of the language, guarantees an extremely high level of recall, comprehension and therefore motivation.

The method is ideal for students on a busy schedule. You can learn in the gym, while jogging or travelling to and from college. And while repetition is a key concept, we have ensured that it is never monotonous.

Free tutor trial versions

To help you get a real feeling for the method, we are offering free trial courses to tutors and college staff. Please contact me at the email address below with the language(s) you require and I will send you access codes with instructions.

Also, let me know if you would like more background information on how the method works for learners and how it can empower non-linguist teachers to coach KS2 and KS3 classes in Mandarin, Spanish or any other language while picking it up themselves.

Kind regards
Jane Gamble MA, Cert Ed, BA Hons

P.S. Below you will find a couple of reviews one from Amazon and another which came in by email, which I think really illustrate how teachers appreciate our musical accelerated learning approach:

"As someone who has studied languages to degree level and also taught foreign languages in secondary school, it would be fair to say that I am generally sceptical of DIY langauage teaching CDs - and often with good cause. However, Earworms CDs are an absolutely invaluable learning resource.

They will equip you, with minimal effort on your part, with a basic understanding of the language building blocks - which coupled with vocab covering the usual holiday scenarios, such as ordering drinks, food, buying things, counting, etc, will enable you to begin to start to extrapolate from what you have heard on the CD and, with the help of a dictionary, build your own sentences to meet your specific needs. Some grammar is explained - just enough to help with exactly what I've just said above - but not too much to be overwhelming. I would thoroughly recommend these CDs to anyone who is wishing to study the language in greater depth but would like a gentle introduction first.

The learning process is stress-free and fun. These CDs are so easy to listen to, as the background tracks are non-intrusive, rhythmical, and really do help to nudge the words and phrases into your memory. Everything is repeated several times, with one presenter speaking English and the other saying the same things in the target language. Everything is delivered in time to the music, which aids recollection later, there is good use of humour now and then, and all phrases are broken down so that you can see exactly how they have been made up. The emphasis is on repetition, so there is no feeling that things are moving too quickly. The idea is that you just relax, rather than straining to follow a fast-moving coaching CD. It really does work - once you have listed to the CD a few times, you will find you are remembering whole phrases." JJ

“I recently heard your interview with Neil Moore on BFBS, and really liked the idea behind your learning system.  It's so true that even without trying, we pick up lyrics to songs much easier than if we were to learn them just by reading.  I think I can recite most of the lyrics to Los Lobos'  'La Bamba' even though I can't speak a word of Spanish and have no idea what the lyrics actually mean!

I know that frustration of trying to get pupils to learn new vocabulary, while trying to avoid the parrot fashion learning which was so common while I was at school, drumming out the times tables! I'll definitely let my pupils know of your site.”

Morag McQuade EFL teacher.



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