Tips and tools that will keep you ahead of the game in creating and running your business blog.
On the internet, you never know who might become a customer. It’s important to put your best foot forward when crafting an internet presence. This guide is for anyone who wants to create a business blog, or who wants top tips to grow the readership of an existing blog. It provides strategies for extending your reach online and distributing your content better. If you want to build your brand online, get better exposure, and make your business stand out from the rest, this is the title for you.
Author(s): James Long has been a blogger both at work and at home: he has managed large corporate blogging projects, medium- sized business blogs, and a small personal blog. His background is in psychology and bookselling, and he's spent the last ten years working in publishing, software usability design and digital development.
In his 30s, he's too old to be a digital native so instead he immerses himself in the online lifestyle as much as possible as a dedicated digital tourist! He lives in London, where he works for Pan Macmillan as Head of Digital Development.