Written by a sales veteran with a track record spanning millions of pounds and dollars in sealed deals, this book blends the best psychological, NLP (Neuro Linguistic Programming) and classical persuasion techniques with a street-wise, gritty success system based on the author’s own hard experience in selling and training sales professionals at the highest level. This book strips selling back to the bone giving you the essential tools you really need to beat your competition to a pulp and win the admiration of your customers, clients and peers.
Author: Simon Hazeldine works internationally as a Professional Speaker, Performance Consultant, Trainer and Executive Coach in the areas of Sales and Negotiation, Business Performance, Influential Communication and Leadership. He has a Masters Degree in the Psychology of Performance, is Certified as a Master Practitioner and Trainer of NLP, and is a Fellow of the The Institute of Sales & Marketing Management. He is the bestselling author of four books that have been endorsed by business leaders including legendary entrepreneur Duncan Bannatyne from the BBC TV programme "Dragon's Den" and billionaire business legend Michael Dell.